Fiskars
  • 11-Aug-2017 to 31-Oct-2017 (CST)
  • Middleton, WI, USA
  • Full Time

The Category Analysis Manager will analyze customer specific market and consumer data for developing strategy, making business building recommendations, and developing high quality supporting presentations. Provide shelf management expertise and key input into determining shelf space management objectives.  Also, be the primary liaison between sales and the customer to answer questions pertaining to their product categories.

Major Duties:

    • Analyze data and category performance and communicate insights and actions to management and sales team.
    • Assess category trends from multiple perspectives including internal data, competitive trends, market research, consumer/marketplace trends, and customer feedback in order to synthesize category needs and gaps.
    • Lead and/or assist with presentation development; prioritize analysis and determine project scope potential, ROI, etc.
    • Define data requirements, scope and analytical know-how in support of plan-o-gram development, product mix, category definition, profitability and segment development.
    • Assist sales with planning and customer strategy by utilizing market knowledge, consumer research, sales and customer feedback. Ensure that the strategy is aligned with company business objectives.
    • Have an in depth understanding of consumer demographics and trends in order to assist PMI in designing research for evaluating both existing products and new concepts.
    • Provide strategic insights into customer merchandizing strategy, planning, product assortment, and competitive trends.
    •  

  

Qualifications:

    • Bachelor's degree, Business preferred
    • 5-10 years customer management experience. Advanced analytical skills, us of PC based applications; Consumer Products experience is desirable
    • Analytical Reasoning; Planning; Communication; Business Acumen; Quantitative Reasoning
    • Demonstrated ability in analyzing data, formulating recommendations, developing presentation

 

 

Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities

Fiskars
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