• 28-Jun-2017 to 27-Aug-2017 (CST)
  • Middleton, WI, USA
  • Full Time

The Associate Product Manager is responsible for assisting the Category Manager and other Product Managers in all product management activities from concept thru to launch and post launch analysis.  This role will assist with planning, production, and distribution of marketing and advertising materials and will also conduct analyses for product mix optimization and gross margin improvements.

Primary duties & responsibilities:

  • Assist the Category Manager/Director and other Product Managers with executing the product roadmap including providing development costs, feasibility, timelines, technology, etc.
  • Execute activities to communicate product features, costs, next step actions and milestone dates to broader category & brand teams.
  • Work with the Category Manager and Brand team; develop all sales and marketing materials related to new product launches. In conjunction with the Marketing Coordinator, update catalogs, sell sheets and price lists and other Brand Resource Center materials on product updates and refinements.
  • Work with the Consumer Insights Manager & in conjunction with the Product Manager, conduct consumer research to thoroughly understand both overall and specific trends and behaviors that can translate to business opportunities. Develop proposals based on these findings.
  • Conduct business and competitive analysis in order to thoroughly understand product, segment, consumer and competitive trends and periodically communicate to Management and Sales team.

Our ideal candidate will possess:

  • 4 year college degree (or its equivalent) with a marketing concentration
  • Graduate degree in Business Administration or Marketing is preferred
  • 1 3 years marketing or sales experience
  • Excellent attention to detail and communication skills
  • Natural curiosity and eagerness to learn

Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities

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